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⚠️ WARNING: This product contains nicotine. Nicotine is an addictive chemical.
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⌂ Homeall productsPIK15 flavors · 6–20mgOVNS12 flavors · fixed mgCAFUELcaffeine · no nicotine
CAFUEL Arctic Mint caffeine pouch can, 100mg, 20 pouches
Home › CAFUEL

Caffeine pouches, nicotine-free.

CAFUEL is our caffeine line — 100 mg a pouch, 20 pouches a can, no nicotine at all. It opens accounts that will never stock a nicotine product, which is the whole point of it.

Why a nicotine-free line matters

Every account you can't sell to today is an account that won't carry nicotine — whether by law, by landlord, by franchise policy or by choice. Gyms, campus stores, sports facilities, offices, general retail, convenience sites without a tobacco licence. That is a large market that a nicotine-only supplier simply cannot reach.

CAFUEL contains no nicotine. It carries no federal age restriction and no premarket tobacco obligations, because it is not a tobacco product. For a distributor, it is the same route, the same van and the same delivery — against a customer list you currently drive past.

The product

CAFUEL Summer Lush caffeine pouch can, 100mg, 20 pouchesSummer Lush100 mg · Watermelon — sweet and cooling
CAFUEL Citrus caffeine pouch can, 100mg, 20 pouchesCitrus100 mg · Bright lemon, sharp and clean
CAFUEL Arctic Mint caffeine pouch can, 100mg, 20 pouchesArctic Mint100 mg · Cold mint, the sharpest of the four
CAFUEL Winter Green caffeine pouch can, 100mg, 20 pouchesWinter Green100 mg · Sweet wintergreen, familiar to pouch users

For reference, 100 mg is roughly the caffeine in a cup of coffee. Absorption through the gum is faster than drinking it, which is much of the appeal — and part of why the dose is worth explaining at the counter rather than leaving customers to guess.

Pricing — flat $2.87 a can

No ladder, no tiers, no negotiation. CAFUEL is $2.87 per can whether you take one carton or forty. We priced it flat because a caffeine line is new shelf space for most buyers, and haggling over 20 cents is not the thing standing between you and trying it.

Order sizeCansPrice per canOrder total
1 carton90$2.87$258.30
4 cartons360$2.87$1,033.20
10 cartons900$2.87$2,583.00
41+ cartons3,690+$2.87quoted
5 cansper sleeve
90 cansper carton — 18 sleeves
360 cansper master carton

Delivered within the USA. No federal tobacco excise applies — CAFUEL contains no nicotine. State and local rules on caffeine products may still apply and remain the buyer's responsibility.

What you make on it

Work it on your own shelf price, but as an illustration: at a $5.99 shelf you keep $3.12 a can; at $6.99 you keep $4.12. There is no tobacco excise coming out of that, which is the part buyers usually miss when they compare it to a nicotine SKU at a similar cost.

The quiet advantage. A nicotine pouch at a similar wholesale price loses part of its margin to state excise tax before you have sold anything. CAFUEL does not. In a high-excise state that difference can be larger than the gap between the two wholesale prices.

Who buys caffeine pouches

Status and pre-registration

CAFUEL is in production now. Pre-registering gets you first allocation, and it costs nothing — it just tells us how much to bring in and where it's going.

Worth doing early. Launch allocation is finite, and the accounts that carry a new category first tend to keep it. If you supply any gym, campus or nicotine-free site, register your interest now rather than after launch.

Compliance note

CAFUEL contains no nicotine and is not a tobacco product, so PMTA and federal Tobacco 21 do not apply. State rules, retailer policies and any local restrictions on caffeine products may still apply, and those are the buyer's responsibility as always.

Questions

Answered plainly.

Do caffeine pouches contain nicotine?

No. CAFUEL contains no nicotine at all, which is why it carries no federal age restriction.

How much caffeine is in one pouch?

100mg per pouch, 20 pouches per can. For rough reference, 100mg is comparable to a cup of coffee.

When does CAFUEL launch?

It is in production now, with four launch flavors confirmed. Pre-register to get first allocation and launch pricing.

Can I sell it in a store without a tobacco licence?

It is not a tobacco product, so federal tobacco rules do not apply. Check your state and local rules and your own retail policies.

How much is CAFUEL wholesale?

A flat $2.87 per can, delivered in the USA, at any order size. One carton is 90 cans, so a first order is $258.30.

Get wholesale pricing today

Send your flavors, strengths and quantity. Same-day reply with pricing and what's on the floor right now.

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