Caffeine pouches, nicotine-free.

Why a nicotine-free line matters

Every account you can't sell to today is an account that won't carry nicotine — whether by law, by landlord, by franchise policy or by choice. Gyms, campus stores, sports facilities, offices, general retail, convenience sites without a tobacco licence. That is a large market that a nicotine-only supplier simply cannot reach.

CAFUEL contains no nicotine. It carries no federal age restriction and no premarket tobacco obligations, because it is not a tobacco product. For a distributor, it is the same route, the same van and the same delivery — against a customer list you currently drive past.

The product

50 mg — the everyday strength

Summer Lush50 mg · Watermelon — sweet and cooling

Citrus50 mg · Bright lemon, sharp and clean

Arctic Mint50 mg · Cold mint, the sharpest of the four

Winter Green50 mg · Sweet wintergreen, familiar to pouch users

Citrus 50 mg can artwork shown at 100 mg — the product exists in both strengths.

100 mg — full strength

Summer Lush100 mg · Watermelon — sweet and cooling

Citrus100 mg · Bright lemon, sharp and clean

Arctic Mint100 mg · Cold mint, the sharpest of the four

Winter Green100 mg · Sweet wintergreen, familiar to pouch users

• Caffeine: 50 mg and 100 mg per pouch
• Pouches per can: 20
• Flavors: Summer Lush, Citrus, Arctic Mint, Winter Green — each in both strengths
• Nicotine: none
• Format: the same pouch and can format as our nicotine lines
• Made in: the same CDSCO-licensed pharmaceutical facility

For reference, 100 mg is roughly the caffeine in a cup of coffee and 50 mg about half. Absorption through the gum is faster than drinking it, which is much of the appeal — and part of why the dose is worth explaining at the counter rather than leaving customers to guess.

Pricing — flat $2.87 a can

No ladder, no tiers, no negotiation. CAFUEL is $2.87 per can whether you take one carton or forty. We priced it flat because a caffeine line is new shelf space for most buyers, and haggling over 20 cents is not the thing standing between you and trying it.

Delivered within the USA. No federal tobacco excise applies — CAFUEL contains no nicotine. State and local rules on caffeine products may still apply and remain the buyer's responsibility.

What you make on it

Work it on your own shelf price, but as an illustration: at a $5.99 shelf you keep $3.12 a can; at $6.99 you keep $4.12. There is no tobacco excise coming out of that, which is the part buyers usually miss when they compare it to a nicotine SKU at a similar cost.

Which strength to stock

• 50 mg — roughly half a cup of coffee. The everyday option, and the safer one to hand a first-time customer.
• 100 mg — roughly a full cup. For the customer who already drinks a lot of coffee or energy drinks.

Absorption through the gum is faster than drinking it, so a customer new to the format should start at 50 mg. Worth telling your staff — a bad first experience loses the repeat sale.

Who buys caffeine pouches

• Gyms and sports retail — pre-workout without a drink to carry or mix.
• Convenience and forecourt — drivers who want alertness without pulling over for coffee.
• Campus and office — sites that often can't stock nicotine at all.
• Existing pouch customers — people already comfortable with the format who want a daytime option without the nicotine.

Availability

In stock and shipping now. Same terms as the nicotine lines — one carton is 90 cans, delivered anywhere in the USA within five business days from our Chicago warehouse.

Compliance note

CAFUEL contains no nicotine and is not a tobacco product, so PMTA and federal Tobacco 21 do not apply. State rules, retailer policies and any local restrictions on caffeine products may still apply, and those are the buyer's responsibility as always.