PIK wholesale pricing, per can, delivered.

Pricing is for PIK ready stock and is indicative — confirm current pricing before ordering. State excise tax, PACT Act obligations and retail licensing are the buyer's responsibility. OVNS quoted on request; CAFUEL is a flat $2.87 per can.

What you're actually competing with

Before the margin maths, know the shelf you're walking into. Figures below are what we found in August 2026 — check your own market, since prices move and excise varies hard by state.

Where we actually win

Not on price. On three things a customer can see for themselves:

• 20 pouches, not 15. ZYN's standard can holds 15. Ours holds 20 — a third more product for the same money. It is the easiest thing in the world to point at on a shelf.
• 20 mg, when nobody else gets there. ZYN Ultra tops out at 11 mg, CLEW at 12, ZOLT at 15, ALP at 9. The customer coming off dip is underserved by every one of them, and that customer is loyal once you serve him.
• 15 flavors, four strengths on every one. ALP runs five flavors, CLEW around six. You can build a shelf out of PIK alone rather than piecing one together from three suppliers.

Sell those, not the price tag. A brand that competes only on being cheaper gets replaced by the next cheaper brand.

What each tier costs you

• 1 carton — 90 cans at $3.87 = $348.30. The test order.
• 5 cartons — 450 cans at $3.45 = $1,552.50. First real band.
• 11 cartons — 990 cans at $3.05 = $3,019.50. Where a multi-store operator usually lands.
• 21 cartons — 1,890 cans at $2.85 = $5,386.50. Route distributor territory.
• 41 cartons — 3,690 cans at $2.45 = $9,040.50. Best price available.

The margin math, honestly

Take a $4.99 shelf price — roughly where CLEW sits, and a realistic floor in a competitive market. Against our ladder, before excise tax:

• 1 carton at $3.87 → about $1.12 a can. Thin. Treat it as the cost of finding out what sells.
• 5 cartons at $3.45 → about $1.54 a can.
• 11 cartons at $3.05 → about $1.94 a can.
• 41 cartons at $2.45 → about $2.54 a can — and now you are earning more per can than you paid for a third of it.

If your market supports the $5.64 ZYN sits at, add roughly 65 cents to every line above. Your shelf price does not change as you move up the ladder; only your cost does.

Tax — what's in our price and what isn't

Our price is ex state excise tax, delivered. Import duty on the goods was paid when they entered the United States and is already inside the number you see — you will never be billed for it separately. State excise is a different tax and it is not in our price.

There is currently no federal excise tax on nicotine pouches. Congress has considered it repeatedly without acting, so the whole tax question is state and local.

Why we quote before tax

Because the rates are enormous and wildly uneven. As at August 2026, Washington and Minnesota sit around 95% of wholesale, Rhode Island and the District around 80%, Maine 75%, Nebraska 20%, and Louisiana charges roughly $0.10 a pouch — about $2.00 on a 20-pouch can. Twenty-odd states charge nothing at all.

A single national price with tax baked in would either overcharge every buyer in an untaxed state or leave us short in a taxed one. So the tax stays where it legally sits: with you, in your state, at your rate.

These rates change every legislative session and reports on some states conflict. Confirm your own rate with your state revenue department or a US regulatory attorney before you set a shelf price — do not price off this page. More on compliance →

What isn't in the price

State excise tax varies by state and is yours to handle, as is PACT Act registration and reporting and your retail or distributor licensing. We'll tell you what we know applies to your state before you pay, but we're not your tax advisor and we don't pretend to be.

Getting a firm quote

Send the flavors, strengths and carton count. You'll get a delivered price the same day, along with what's actually on the floor — if something is short, you'll hear it before you pay rather than after. Bulk and pallet buyers, start here.