PIK wholesale pricing, per can, delivered.

The full ladder

Pricing is for PIK ready stock and is indicative — confirm current pricing before ordering. State excise tax, PACT Act obligations and retail licensing are the buyer's responsibility. OVNS quoted on request; CAFUEL is a flat $2.87 per can.

Where we win

Not on price. On three things a customer can check for themselves, in their hand:

• 20 pouches per can. Plenty of well-known cans hold 15. A third more product for the same money is the easiest comparison a retailer ever has to make — and the customer does it without being told.
• 20 mg at the top. Most of the category stops well short of that. The customer coming off dip is badly served almost everywhere, and loyal once you serve him.
• 15 flavors, four strengths on every one. You can build a full shelf out of PIK alone instead of piecing one together from three suppliers.

Sell those, not the price tag. A brand that competes only on being cheaper gets replaced by the next cheaper brand.

What each tier costs you

Delivered totals, freight included, anywhere in the mainland USA:

• 1 carton — 90 cans at $3.25 = $292.50. One flavour, one strength. The test order.
• 3 cartons — 270 cans at $2.95 = $796.50. Three flavours on the shelf.
• 6 cartons — 540 cans at $2.69 = $1,452.60. A store stocking the category properly.
• 11 cartons — 990 cans at $2.49 = $2,465.10. Multi-store, or a distributor testing us.
• 21 cartons — 1,890 cans at $2.39 = $4,517.10. Route distributor territory.
• 41 cartons — 3,690 cans at $2.29 = $8,450.10. Working distributor volume.
• 100 cartons — 9,000 cans at $2.15 = $19,350.00. Best price we publish.

The margin math

Take a $4.99 shelf price — a realistic competitive floor for a newer brand. Against our delivered ladder, before state excise:

• 1 carton at $3.25 → $1.74 a can, 35%
• 3 cartons at $2.95 → $2.04 a can, 41%
• 6 cartons at $2.69 → $2.30 a can, 46%
• 11 cartons at $2.49 → $2.50 a can, 50%
• 21 cartons at $2.39 → $2.60 a can, 52%
• 41 cartons at $2.29 → $2.70 a can, 54%
• 100 cartons at $2.15 → $2.84 a can, 57%

And those figures are net of delivery, because delivery is already in our price. A supplier quoting you $2.55 ex-works is really costing you $2.60 to $3.07 once freight lands, depending on where you are.

Priced to move, deliberately

We would rather sell the pallet than protect the margin. Ready stock only earns its keep if it turns — stock sitting in a warehouse costs us money every week it does not ship. So the ladder is set to be beaten rarely and matched often, with freight included so there is nothing hidden underneath it.

If you have a written quote from someone cheaper on a like-for-like delivered basis, send it. We will either match it or tell you plainly that we cannot.

Tax — what's in our price and what isn't

Our price is ex state excise tax, delivered. Import duty on the goods was paid when they entered the United States and is already inside the number you see — you will never be billed for it separately. State excise is a different tax and it is not in our price.

There is currently no federal excise tax on nicotine pouches. Congress has considered it repeatedly without acting, so the whole tax question is state and local.

Why we quote before tax

Because the rates are enormous and wildly uneven. As at August 2026, Washington and Minnesota sit around 95% of wholesale, Rhode Island and the District around 80%, Maine 75%, Nebraska 20%, and Louisiana charges roughly $0.10 a pouch — about $2.00 on a 20-pouch can. Twenty-odd states charge nothing at all.

A single national price with tax baked in would either overcharge every buyer in an untaxed state or leave us short in a taxed one. So the tax stays where it legally sits: with you, in your state, at your rate.

These rates change every legislative session and reports on some states conflict. Confirm your own rate with your state revenue department or a US regulatory attorney before you set a shelf price — do not price off this page. More on compliance →

What isn't in the price

State excise tax varies by state and is yours to handle, as is PACT Act registration and reporting and your retail or distributor licensing. We'll tell you what we know applies to your state before you pay, but we're not your tax advisor and we don't pretend to be.

Delivery is included

Delivery is already in these prices - every figure on this page is the delivered cost to any mainland state. We absorb the freight, which runs us about $28 on a single carton to nearby states and $47 to the west coast. Work out your own state and order size →

Getting a firm quote

Send the flavors, strengths and carton count. You'll get a delivered price the same day, along with what's actually on the floor — if something is short, you'll hear it before you pay rather than after. Bulk and pallet buyers, start here.